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– Nelson Mandela

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Marketing principles_Discussion 3.1

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Q How does a marketer design a customer value-driven marketing strategy including marketing segmentation, targeting, differentiation and positioning?

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A strategy of marketing driven by customer value can be designed by a marketer consisting targeting, positioning, segmentation of marketing, and differentiation. These can be regarded as the four chief steps in order for marketing strategy that is customer-driven to be designed. Elements such as target market identification and reacting to necessities are contained in the marketing strategy that is customer-driven (Armstrong & Kotler, 2017).